Workflow engine
Enabling teams to build complex media workflows through configuration instead of custom development.
ROLE
Lead product designer, end-to-end product experience
SCOPE
UX Strategy, Information Architecture, Interaction Design
Context
TL:DR
As WSC expanded its enterprise offering, customer requirements became increasingly complex and diverse. Supporting these needs through custom development created long delivery cycles and increased dependency on engineering.
The project focused on rethinking how workflows were created and managed to enable greater scalability and faster customer adaptation.
Challenge
The goal was to transform a highly technical capability into an intuitive no-code experience.
Workflow configuration involved technical concepts such as nodes, variables, conditions, and system logic, all of which needed to work together within a single, easy-to-understand experience.
The challenge wasn’t only enabling automation - it was making a flexible system feel approachable.
Research & insight
INSIGHT 01
One workflow couldn't fit every customer
Each customer had unique workflow requirements, making a one-size-fits-all approach impossible.
BEFORE Custom solutions
Customer A
↓
Custom workflow
Customer B
↓
Custom workflow
Customer C
↓
Custom workflow
AFTER Reusable building blocks
Node A
+
Node B
+
Node C
↓
Customer A
Customer B
Customer C
INSIGHT 02
Powerful workflows needed to feel simple
Users weren't writing code, they were configuring business logic.
The experience needed to support advanced workflow capabilities while keeping users focused on the task at hand.
Focus on the flow
Focus on the Node
Final design
A configurable workflow platform built for flexibility and simplicity
The final experience enables teams to create, configure, and manage complex automation flows through a visual workflow builder.
The designer
The monitor
Impact
Speed:
Reduced engineering dependency for customer-specific workflow requests.
Independence:
Teams could configure customer workflows without requiring an engineer.